SEO Company Brooksville Tips for Avoiding Shady SEO Providers
Brooksville businesses may underestimate the importance of website optimization, which involves performing an overhaul of a site that serves to improve user experience, while simultaneously improving the website’s performance in the search engine results.
What many clients fail to realize is that these two elements actually go hand in hand because user friendliness is a key component of website optimization and it is directly tied to SEO. Nevertheless, you may be wondering, “How can this be? I thought search engine optimization (SEO) was for search engines like Google and Bing.” However, the reality is that these search engine algorithms are developed in a manner that places significant emphasis on user experience. After all, it’s people who use search engines, so your website must be more than SEO friendly; it must be people friendly too!
A Look at the Importance of Website Optimization
Brooksville website optimization experts will oversee the revision of many different aspects of your website. Let us explore the different search engine algorithm elements that are directly related to user experience.
Search engines evaluate the number of first-time visitors to your website compared to repeat visitors. A site with virtually all first-time visitors and no returning visitors generally will not perform as well as a website that sees many return visitors. The fact that people are willing to return to your site is indicative of value and positive user experience.
Search engines consider the average number of page views per visit. If majorities of your visitors only view one page per visit, then this indicates that they are less engaged and finding less value in your website when compared to one where they visit multiple pages. What’s more, you want to make the most of each visitor and with the right layout and design, and you can build a site that turns one page view into multiples.
Search engines evaluate the time spent on-site. A site that sees very brief page views – the briefest of which are called a bounce, which occurs when someone merely glances at a page before hitting the “back” button – is going to underperform when compared to a site that sees longer page views, as search engines assume that the more time spent on-site translates into a better user experience and better overall quality.
These are some of the key factors that are considered when performing website optimization on your website.
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